Why Representation?

We asked ourselves, 

"Why is that there are so few female
entrepreneurs and leaders across all
industries?"

To understand this, we looked at the numbers: 

  • Women make up only 5% of all CEO's and founders of tech companies in Canada

  • Only 10% of graduate degrees earned by women are in STEM fields, compared to 24% of graduate degrees earned by men

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We hear a lot about the gender gap, but what about the mindset gaps that young underrepresented groups face?

How do we fix the problem at the top of the pipeline?

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Representation Matters.

When you see someone who looks like you, it reveals what is possible. Suddenly, becoming a prime minister, a CEO, a visionary artist, a professional athlete, a leader - all become much more real.


A shift of the tides

THERE'S BEEN AN AWAKENING ACROSS THE BOARD - Numerous initiatives, movements, and people have sprung up over the past few years. organizations are all taking note of one resounding truth:

A diverse, and representative group of people are inherently more likely to succeed. 

We believe all forms of media and content we consume is going through a fundamental paradigm shift for the better. The world is understanding, more and more, that diverse storytelling is valuable and is simply better business. 

In Hollywood:

In Politics: